Article by Caroline Forsey, HubSpot
“In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
One of the most effective methods for spreading brand awareness and attracting new customers to your business is through content marketing.
Content marketing is a marketing strategy that focuses on creating, publishing, and distributing valuable and relevant content online, with the purpose of reaching a targeted audience and incentivizing profitable customer action. Ultimately, customer marketing is a critical component for long-term, sustainable growth.
And yet, despite its immense impact, many marketers don’t know how to implement a successful content marketing strategy. In fact, only 62% of businesses have a documented content strategy.
To ensure you’re able to cultivate a truly valuable content marketing strategy in 2019, we’ve created this round-up of content marketing tips.”