Article by Entrepreneur.com

“Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on just staying afloat in the moment, putting out the fires as and when they threaten to appear, it’s crucial to plan for the future of your business and be fully prepared for what will come next. Here’s a helpful eight-step guide to getting started.

1. Find leads and customers ahead of time

As many businesses are going to be focusing on the here and now, struggling to maintain normal running operation, this could be your chance to build a new network of prospective customers. Putting time and effort into generating new leads now will ensure that you have a pool of potential customers to rely on once things have calmed down.

In addition, your leads should have increased confidence in you as a business. If you’re looking for new clients at a time when most of your competition is going through a crisis, you’re showing your customers you’re on top of things.

2. Adapt your services to the current situation

In many parts of the world, the general public being advised to stay at home poses serious difficulties to businesses. If your company follows the B2C model and relies on face-to-face, in-store interaction with clients, this presents a serious threat, particularly in the long run.

So get creative and brainstorm different ways you can still deliver your service or products. One obvious example is that of restaurants and cafes operating home-delivery only or offering free delivery, discounts, weekly or monthly subscription-style deals and other incentives helps to stay ahead of the competition.”

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