Article by Wishpond.com
“There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.
Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
Drive traffic to your website:
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.
Make the blog on your website the foundation for all of your social media platforms.
Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.”