Article from DBS Interactive

“Over the past decade, we’ve seen social media marketing grow from an overlooked niche tactic to one of the most influential digital marketing techniques used today. What began as a method that was mostly limited to B2C companies has continued to expand across industries and is now utilized by every type of organization, regardless of background. There’s a good chance you’ve at least dipped your toes in the water of social marketing, but you might not realize just how significant the technique has become.

This growth in popularity has been particularly noteworthy of late. In 2016, we saw the role of social media marketing expand beyond lead generation and brand awareness. Some of the core objectives of social marketing have shifted, with a greater emphasis on customer experience leading much of the change. Now, more than ever, it is important to recognize recent trends, acknowledge what other businesses are doing, and understand how to properly use social media in 2017.”

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