Article from Chief Marketer
It’s the age-old marketing question: how do consumers want to communicate with a brand? They’re used to be three main ways: phone, letter (as in landline and snail mail), or in-person. But that’s not the case anymore, thanks to technology and the Internet. Think about social media platforms, marketers may feel like there are thousands of different ways consumers communicate with their brand, but which one is the best? Phone, email, chat, Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+, the list goes on and on and on. Of course communication is great, but which channel is best for your customers? Click here to read this article.