Article from Chief Marketer
With 2017 underway, it’s time to take a look at what’s next on the social and digital marketing horizon. From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence this year.
1. New Products Roll in From the Brand Revolution
As consumers—via social media—have a seat at the marketing table and share their needs and priorities with businesses, we’ve now seen the impact of the “brand revolution” on key consumer-facing industries. This year, we’ll see brands become even more dramatically attuned to the needs and priorities of the end consumer and increasingly shape their product offerings around rising lifestyle trends.
2. A.I. Solutions Point to a Brave New World
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