Article by Forbes
The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends.
- Digital business pivots may become permanent.
- Social media will become a top channel for purchase, instead of just discovery.
- Informed buyers want to buy from informed brands.
- Virtual events started out of necessity, but are here to stay because of ROI and accessibility.
- Culling social media channels.
- Live interactions with virtual events.
- Using AR in digital engagement.