Article by Entrepreneur.com
“How many promotional emails do you read every day? If you’re like most people, it’s probably only a few if any, plucked out from the 50 you receive just within the early morning hours. This is the reality many brands face with email marketing: the challenge of standing out among the many emails their subscribers are inundated with daily. As a brand owner or marketer, the challenge of creating engaging emails that consistently perform well may seem impossible.
However, it can be achieved with a few techniques and thinking more like a subscriber. As a sbscriber to your brand’s emails, what would entice you to open that promotional email? It may be a combination of things: an excellent subject line, a coupon, or the content within the email. When crafting a marketing email, it’s vital to continuously keep the perspective of your subscribers.
To guide you in this email adventure, we’ve developed a list of some of the best tips for writing effective emails that your subscribers will not only read but will be excited to receive.”