Article by Search Engine Journal
“There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind.
Blogging helps to:
- Draw online traffic.
- Nurture and convert customers.
- Keep current customers engaged.
- Differentiate you from other similar businesses.
- Grow demand and interest in your products or services.
Better yet, blogging is relatively simple and blog posts can continue to provide these benefits long after publishing.”