By Cal Marshall, Forbes

“Social media: It’s still a thing.

When was the last time your CEO checked your brand’s DMs? (and if you don’t know what a “DM” is referring to, oh boy). How many people who work for your company follow you on Instagram or retweet your successes on their personal pages? Do you even know who is running your social media accounts?

If your answers are “never,” “none” and “no,” you can afford to be more social.

Many brands treat social media as a hobby – an everyday task that’s fun to have but not considered a complete necessity for growth, engagement and consumer loyalty.

The reality is, social media should be the pulse of your company. It’s the thing that keeps your brand human and lets today’s consumer know that you’re still alive, especially if you’re vying for the attention of millennials or Gen Z. Your strategy should be discussed in sales meetings, marketing meetings and every meeting that has to do with your consumer and brand identity.”

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