Article from Relevance
What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your companies great results. When a well-crafted email arrives in your inbox, your attention is grabbed by the piece of art and without any hesitation, you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step, that is clicking the “buy” button.
Email marketing is said to be one of the strongest marketing channel if it is backed up by an even better and effective email marketing strategy. Email marketing strategy is the foundation of your organization. It’s an effective way to keep customers informed. It isn’t something marketers do just because they can and it is easy. It is a very effective tactic that helps business owners and consumers stay well-connected.