by erikamccloud | Apr 16, 2019 | Marketing Plan
Article by Rebecca Horan, Entrepreneur As anyone with even a passing familiarity with car commercials knows, major advertisers play heavily on emotion. Take the Subaru Forester commercial released earlier this month. While the key product takeaways are that the...
by erikamccloud | Mar 15, 2019 | Marketing Plan, Social Media
By Cal Marshall, Forbes “Social media: It’s still a thing. When was the last time your CEO checked your brand’s DMs? (and if you don’t know what a “DM” is referring to, oh boy). How many people who work for your company follow you on Instagram or retweet your...
by erikamccloud | Feb 19, 2019 | Email Marketing, Marketing Plan, Website Info
Article by Marketing Donut “Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzig of agency...
by erikamccloud | Jan 17, 2019 | Email Marketing, Marketing Plan
Article by Dave Chaffey, Smart Insights “Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s...
by erikamccloud | Dec 18, 2018 | Email Marketing, Marketing Plan
Article by Joshua Nite, Top Rank Marketing “For content marketers, each year’s publication of the B2B Content Marketing Benchmarks, Budgets and Trends Report should be truly exciting. Even more than the latest iPhone announcement. In fact, especially more than...
by erikamccloud | Nov 16, 2018 | Email Marketing, Marketing Plan
Article by John Hall, Forbes Contributor “At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing next year?” There are a lot of marketing speakers and sales speakers already shouting out...
by erikamccloud | Oct 23, 2018 | Marketing Plan, Social Media
Article by Raychale, LYFE Marketing While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs...
by erikamccloud | Oct 2, 2018 | Email Marketing, Marketing Plan
Article by Laura Lake, The Balance Small Business “There is a lot of confusion around branding and exactly what it is. Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that distinguish one product or...
by erikamccloud | Sep 19, 2018 | Email Marketing, Marketing Plan
Article by Deluxe.com “Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand...
by erikamccloud | Aug 17, 2018 | Email Marketing, Marketing Plan, Social Media
Article by Bond Street “Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and unclear. Or worse: arbitrary, a waste of time, lame. And it’s true, when you take a...
