by erikamccloud | Mar 8, 2021 | Marketing Plan
Article by Forbes The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Digital business pivots may become permanent. Social media will...
by erikamccloud | Jan 8, 2021 | Marketing Plan
Article by Cromulent Marketing “The buying process (or its superset, the customer experience journey) is the codified, step-by-step process or sequence of milestones that a prospect follows. Documenting the buying process is a good start, but it’s incomplete...
by erikamccloud | Aug 25, 2020 | Email Marketing, Marketing Plan
Article by Anita Sambol, Marketo “Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven....
by erikamccloud | Jun 26, 2020 | Email Marketing, Marketing Plan
Article by Entrepreneur.com “How many promotional emails do you read every day? If you’re like most people, it’s probably only a few if any, plucked out from the 50 you receive just within the early morning hours. This is the reality many brands face with...
by erikamccloud | Apr 24, 2020 | Marketing Plan, Website Info
Article by Entrepreneur.com “Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on just staying afloat in...
by erikamccloud | Mar 18, 2020 | Marketing Plan
Article by Neil Patel “By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really...
by erikamccloud | Nov 19, 2019 | Email Marketing, Marketing Plan
Article By Dave Chaffey, Smart Insights Examples of digital marketing tools and techniques to give you an edge in the year ahead “Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and...
by erikamccloud | Jul 23, 2019 | Email Marketing, Marketing Plan, Social Media
Article by Tomas Swinburne, Compose.ly.com “You’d be forgiven for wondering, “What exactly is a business blog, and why would a business have one?” A blog is an online platform where individuals, organizations, and businesses can share their thoughts, insights,...
by erikamccloud | Jun 26, 2019 | Email Marketing, Marketing Plan, Website Info
Article by Caroline Forsey, HubSpot “In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve...
by erikamccloud | May 21, 2019 | Email Marketing, Marketing Plan, Social Media
Article by BigFin.com “For many businesses, summer is generally the slowest season for online marketing. The sensation of summertime can cause consumers and merchants to shy away from spending time and money online and more in the sun. Do not let this discourage...
