by erikamccloud | Mar 8, 2021 | Marketing Plan
Article by Forbes The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Digital business pivots may become permanent. Social media will...
by erikamccloud | Jan 8, 2021 | Marketing Plan
Article by Cromulent Marketing “The buying process (or its superset, the customer experience journey) is the codified, step-by-step process or sequence of milestones that a prospect follows. Documenting the buying process is a good start, but it’s incomplete...
by erikamccloud | Aug 25, 2020 | Email Marketing, Marketing Plan
Article by Anita Sambol, Marketo “Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven....
by erikamccloud | Jun 26, 2020 | Email Marketing, Marketing Plan
Article by Entrepreneur.com “How many promotional emails do you read every day? If you’re like most people, it’s probably only a few if any, plucked out from the 50 you receive just within the early morning hours. This is the reality many brands face with...
by erikamccloud | Apr 24, 2020 | Marketing Plan, Website Info
Article by Entrepreneur.com “Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be tempting to focus on just staying afloat in...
